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Madeforchina's performance based advertising solution provides
marketers with an efficient, effective means to register target
consumers, build in house marketing lists and generate sales leads.
Working through Madeforchina's affiliate
network of over 300 online publishers, our performance based advertising
platform provides direct access to 20 million internet users in
China. Our affiliate publishers, carefully monitored to guarantee
a clean and safe environment for our client’s links, cover
categories ranging across Automotive, News, Gaming, Women, Entertainment,
Business and investment, consumer technology and. The madeforchina network offers both broad reach
and the ability to deliver a message to a highly targeted audience.
Placing advertising links at optimized
locations through this network, madeforchina delivers unique consumer
registrants and sales leads direct to advertisers, with data captured
in a registration form on the client's own website, on madeforchina's
system, or on a custom made client mini-site. Delivering guaranteed
return on investment, madeforchina achieves the best results by
providing:
Pay for Performance
Regardless of where the data is captured,
madeforchina operates consumer registration and lead generation
campaigns on a full pay for performance system. Clients only pay
for advertising based on actual consumers registered or sales
leads generated, ensuring return on investment.
Complete Control
Madeforchina's affiliate advertising
technology gives complete control to the client on how many consumers
can register in a given period, allowing clients to limit registrants,
and ensure that costs aligns precisely with their budgeted spending,
and results can be predicted.
Fraud Prevention
Our technology has built in data cleaning,
data verification and anti-fraud processes, ensuring that clients
consistently capture high quality data from genuine, relevant
consumers that adds real value to their business.
CASE STUDY – SCMP
 Leveraging the power of the madeforchina
affiliate network, this November to December 2005 campaign for
the Scmp.com Greater China Outlook microsite, drove registrations
for the
site, and raised the profile of the parent scmp.com website
among the target Chinese audience.
A microsite featuring daily summaries
of top scmp news, business and lifestyle content in simplified
and traditional Chinese, the scmp.com Greater China Outlook is
opening up new
markets for the Hong Kong based regional newspaper.
To develop a registrant database
for the microsite, raise awareness of the South China Morning
Post among readers in China's key cities of Beijing and Shanghai,
and convert registrants to full scmp.com subscribers, madeforchina
created an integrated performance based advertising and permission
email campaign. Having captured opt in data from target consumers,
200,000 permission emails were then sent out to three age groups
in Shanghai and Beijing. Participants received free access to
Greater China Outlook and a related daily email e-newsletter upon
registration, along with a one-month free subscription to the
scmp.com site.
Successfully meeting the client's
goals, the campaign exceeded original targets by over 12%, yielding
over 12,000 registrations to the Greater China Outlook microsite
in just over one month. As scmp.com publisher Christopher Axeburg
said:
“We were quite pleased with
the results of the campaign. By leveraging MadeForChina’s
extensive data resources and carefully segmenting the markets
of Beijing and Shanghai according to demographic profile, we were
able to acquire added exposure for our digital products in mainland
China.”
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